Telling the world about Knowde

Knowde launched in March 2018. The company’s goal: Revolutionize the chemicals industry by bringing supply-ordering online and creating a platform where commercial chemists and base-ingredient providers can collaborate.

Founder Ali Amin-Javaheri had a few communications contacts from his background in the industry, but needed to build a wider list and to craft a story about Knowde that grabbed headlines in both the chemicals industry and the investment press.

Zero to 1:

Worked with Founder to craft press releases for chemicals industry and investment press. || Researched and compiled global chemicals industry press list. || Contacted press with embargoed launch news. || Coordinated with editors and reporters to arrange exclusives and interviews.  || Distributed press release post-embargo and followed up to arrange further reporting. || Coordinated Knowde social media announcements. || Coordinated promotion via investor’s press list and social media channels. 

Results: Launch-day coverage in two of Knowde’s top-choice media targets, SOFW Journal and Chemical Week.

|| Subsequent coverage in two top-choice media targets.

|| Cover story interview with Founder in industry newsletter with 15K subscribers within 1 week of launch.